The New Zealand Defence Force depends on having fit recruits.
Problem is there aren’t enough of them out there. 3 out of 10 Kiwis are obese and 30% of youth are inactive, preferring to stare at their mobiles all day. Which means new recruits are getting fatter and less fit. So how do we find the next generation of soldiers?
Introducing Force Fit, a mobile app that helps anybody attain basic soldier fitness in 6 weeks. No gym required. Some of its features include: exercise programmes customised to your gender and fitness level, instructional videos by Defence Force personnel, tracking and progress analysis, shareable stats, run mapping & timing and digital trophies. Available on both Android and iPhone.
It’s non-military design made it friendlier and more accessible.
A highly engaging interactive video site showed everyday kiwis discussing the importance of voting. Built in HTML5, this fully responsive and optimised site for desktop, tablet and mobile needed to work across a broad range of internet speeds.
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