There’s more to sport than winning or losing. It builds confidence, creates friendships and strengthens communities. But getting on the field isn’t free. Uniforms, gear and travel all add up, creating real barriers for many Kiwi families.
Fuelling Sports was a grassroots initiative connecting Caltex with the New Zealand Sports Collective, helping secondary schools cover the cost of training and travelling to tournaments. A simple idea, back more young Kiwis to get in the game and set them up for life beyond it.
The campaign launched nationwide across TV, OOH, online, social and the Caltex retail network, including over 100 personalised billboards that allowed local stations to champion schools in their own communities.
TAB New Zealand are on a mission to ditch their old-school reputation and show up differently. Getting behind our national team for the All Blacks vs Ireland rugby series was the perfect opportunity to do that. But how do you support a team when you don’t have the rights to their name?
We targeted the Irish team instead. From the moment they landed in Auckland, to the moment they left the country, TAB was there with a cheeky campaign to remind the underdogs of the challenge they faced against the All Blacks – by asking them to simply Consider The Odds.
We ditched TAB’s brand colours, making our billboards green to get the team’s attention. Then we showed up at the airport, in three different cities, and on key travel routes.
Creative businesses rely on momentum. But too often, technology gets in the way. Slow systems, clunky support and unnecessary complexity can break flow and interrupt the work.
Digital Arena, a specialist Apple I.T. partner for some of New Zealand’s best-known creative companies, set out to reposition itself as something more. Not just another tech provider, but a partner built for creatives.
The idea was simple. Replace frustration with flow. Inspired by the infamous spinning wheel of death, we created a brand platform, Keep the Flow, positioning Digital Arena as the silent enablers behind the scenes, keeping creative work moving without interruption.
The identity brought this to life through dynamic ‘flow devices’, graphic elements designed to feel in constant motion, reflecting continuity, responsiveness and creative energy. Subtle nods to early Mac design honoured the brand’s roots, while a more human, characterful tone of voice helped cut through the usual I.T. jargon.
The result was a rebrand that broke convention in a typically rigid category, repositioning Digital Arena as a true creative partner. From identity through to website, the experience was designed to feel seamless, intuitive and considered, reflecting the very thing it promises to protect: flow.
Giving politicians a glimpse into the future.
The aged care sector in New Zealand has reached a tipping point, with the number of Kiwis over 85 likely to triple over the next 25 years. But, at a time when we should be creating new aged care beds, we’re losing them. When we should be recruiting aged care nurses, we’re losing them. And the consequences are snowballing. So, we gave our leaders a glimpse into a grim future, to try and get them to take the aged care crisis seriously today.
We got an artist to create an impression of New Zealand Prime Minister, Jacinda Ardern and her Deputy, Grant Robertson in their 80s. The same age Kiwis might be when they need aged care. We then put them on billboards all around New Zealand parliament, and the politician’s commuting path to try and get the attention of the people who can truly make a difference. The artwork was paired with headlines projecting the crisis into the future, stating how many aged care beds, nurses and specialist dementia care beds we will need when the featured politician is in their 80s.
GoalsGetter by NikkoAM helps Kiwis take the guesswork out of investing.
We created a new brand platform, Onto it investing, opening up NikkoAM’s expertise to everyday investors in a way that felt simple, smart and distinctly Kiwi.
At the centre was Wisdom, played by Renaye Tamati, guiding Kiwis from all walks of life to press play on their goals.
Through a mix of storytelling, education and simplified tools, the platform made investing feel more accessible, practical and easy to act on.
Helping warriors fans support the winning team.
Warriors fans are as loyal as they come, but it’s been a while since their team made it to the NRL Grand Final (or came anywhere near it). So we decided to give those long-suffering fans a hall pass. And thousands of Kiwis took it up, with 32,000 people betting on the grand final—smashing the previous year’s result of 19,000.
To launch Red Rat’s new brand positioning, we decided to highlight the culture behind streetwear with video and social at the forefront—showing we don’t just love streetwear, we live streetwear.
Enter Reggie, Red Rat crew member and streetwear lover. For as long as he can remember, Reggie’s struggled to find a love who understands his #1 passion. But that’s all about to change…
Huckleberry is Auckland’s favourite organic store. But their brand was very rational, focusing on their whole foods offering. How could we get shoppers to connect emotionally, choosing them as their ‘go to grocer’?
We developed ‘A little extraordinary’, a new brand platform which went beyond the exclusively organic to provide ethical consumer choices across all price points, highlighting their world class produce, local suppliers, passionate people and memorable in-store experiences.
Bringing extraordinary to life
Super Smash is cricket at its fastest. The brand needed to match it.
We refreshed the identity to feel bolder, sharper and more energetic, bringing a stronger sense of pace and personality to the competition.
Designed to stand out across broadcast, digital and live environments, the new look gave Super Smash a more distinctive and engaging presence.
ZIWI is an innovative and ethical New Zealand pet brand who serves global markets in a sustainable way.
They do what they do for the love of dogs, cats, pet guardians and the land (in no particular order).
In 2021 we were asked to help talk about some pretty important things in a playful way. One surely can’t profess to love something if they don’t bother to help people do the right thing. So that’s what we did.
Southern Cross insurance is a key part of New Zealand’s health system, but structured as a disparate house of brands, they were failing to capitalise on the collective strength of the brand – internally and externally.
After 12 months of helping Southern Cross find alignment across multiple silos within the organisation, we landed on a brand platform that would resonate with both external and internal audiences. The inspiration came from an insightful, honest place: people don’t speak about Southern Cross as a provider…they say “I am WITH Southern Cross”.
Tāmaki (Glen Innes, Panmure, and Point England) is currently undergoing a multi-billion-dollar transformation – and will be one of New Zealand’s largest inner-city regeneration developments once completed.
The transformation project will be completed over a 5 year period – however, there is an immediate need to communicate the vision for Tāmaki to New Zealanders and help change perceptions of the area and what it has to offer.
Our solution was to create a suite of assets that embodied Tāmaki’s multi-faceted opportunity in a way that would resonate in the hearts and minds of people. Ultimately we had to attract people to come to Tāmaki, whilst positioning the project to maximise its investment value to different markets over the next 20 years.
ZIWI is an innovative and ethical New Zealand pet brand who serves global markets in a sustainable way.
They do what they do for the love of dogs, cats, pet guardians and the land (in no particular order).
In 2021 we were asked to help talk about some pretty important things in a playful way. One surely can’t profess to love something if they don’t bother to help people do the right thing. So that’s what we did.
Problem: The New Zealand Defence Force depends on having fit recruits. Problem is there aren’t enough of them out there. 3 out of 10 Kiwis are obese and 30% of youth are inactive, preferring to stare at their mobiles all day. Which means new recruits are getting fatter and less fit. So how do we find the next generation of soldiers?
Solution: Force Fit, a mobile app that helps anybody attain basic soldier fitness in 6 weeks. No gym required. Some of its features include: exercise programmes customised to your gender and fitness level, instructional videos by Defence Force personnel, tracking and progress analysis, shareable stats, run mapping & timing and digital trophies. Available on both Android and iPhone. It’s non-military design made it friendlier and more accessible.
Problem: Starship is the official Charity for the DHL lion Series and donation buckets don’t work, people walk past them all the time and find excuses not to part with their cash!
Solution: The ASB Donation Ball uses Paywave technology to collect donations. Just TOUCH the ball with your contactless card or phone. PAUSE as the ball works its magic. Then DONATE $3 automatically.
A highly engaging interactive video site showed everyday kiwis discussing the importance of voting. Built in HTML5, this fully responsive and optimised site for desktop, tablet and mobile needed to work across a broad range of internet speeds.
